LIVE Behavioural Diagnosis Course
14th of March 2025, 10am-12:30pm CET, Zoom
95€
Do you want to create effective sustainability strategies that actually work?
Start by understanding why people do what they do.
Most sustainability initiatives fail not because of lack of good intentions, but because we don't fully understand what drives behaviours - and why they don’t change.
This LIVE online Behavioural Diagnosis course will help you get the basics of that understanding through a mix of theory and practice.
You will learn how to:
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Learn the difference between an outcome, a behaviour and behavioural influences and how to define each of these to form a solid base for your behavioural intervention.
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Discover what really stops people from adopting sustainable behaviours (hint: it's not always what we think or even it’s NEVER what we think)
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Use a proven model of behaviour - COM-B - to classify influences on your target behaviours to be able to create the most adapted strategies that address those specific influences.
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Learn to perform full behavioural diagnosis from outcome definition to COM-B analysis.
Why to perform a behavioural diagnosis?
Included in the course
2,5h of live training with an experienced Behavioural Scientist Natalia Le Gal.
Recording of a live session.
An interactive mix of theory and practical exercises.
Learning in a small group of international sustainability pros.
Access to a learning environment, where all the slides, recordings and other materials are stored.
A certificate of completion for 2,5 hours of learning.
Who is this course for?
Recycling programs ninjas
Sustainable food choices warriors
Energy Consumption fighters
Course format
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LIVE
2h30 of live online training on zoom, to maximise learning.
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Interactive
Interactive theory delivery and practical exercises throughout.
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Small
Small group size for personalised attention and approach.
Your course instructor
Natalia Le Gal is a Behavioural Scientist with +8 years of experience in the sustainable transport industry. She studied COM-B model and behavioural diagnosis at the source, i.e. at the University College London, the institution that created the approach. She loves transmitting her knowledge and experience to others.
She is known for her Behaviour Change cartoons. If you look her up on LinkedIn, you will understand.
Tatiana Lissitzine, CSR project coordinator, Lidl
“Natalia is dynamic and illustrates her inputs with many examples from her experience as a consultant.”
FAQs
What’s the format of the online training?
It's a live, interactive session where you'll be able to ask questions, participate in discussions, and work on exercises in real-time. We use Zoom and collaborative tools to ensure everyone can participate fully.
What happens after the course?
You'll have all the tools needed to start conducting behavioural diagnosis right away. You'll also get access to a simple template to help you apply the COM-B model to your specific sustainability challenges. Finally, you will get a certificate of completion of the course.
Do I need any prior knowledge of Behavioural Science?
Not at all! The course is designed for sustainability professionals who want to understand behaviour change. We'll start with the basics and build up to more complex concepts step by step.
Is this course relevant for different countries / cultures?
Yes! The behavioural diagnosis approach and COM-B model we teach are universal.
How many people will be in the session?
To ensure quality interaction and personalised attention, but to also ensure interaction between the group there will be a max of 24 participants. Twe keep groups small - typically no more than 12 participants. There is no minimum number for the session to run.
Will you show any of your behaviour change cartoons
Yes, there will be cartoons specifically designed for the course!